Golden Spices: Why a quality product matters
Quality in a product or service is not what the supplier puts in; it is what the customer gets out and is willing to pay for. What makes a 'quality' product is not based on how hard it is to make or whether or not it costs a lot of money, as manufacturers typically believe. Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.
So, how can you ensure product quality?
Here are five tips to ensure high product quality:
1. Implement a quality management system. A quality management system is a set of business practices comprising the planning and execution of delivering a product supported by industry-recognised organisations or associations.
2. Build a product strategy. A product strategy details information about a product and the company’s vision for it. Its key points should include the target customers, market, competitors and business goals. This strategy serves as a roadmap for your product’s journey, from creation to launch and remain ahead of your competitors.
3. Consider competitors. Thinking about your competitors is an important part of
developing your product. What are they doing that you aren’t (and vice versa)? How are their products performing? What works for them and why? Answering these questions will put you in a better position to compete with similar businesses in the market.
4. Listen to your customers. Don’t be afraid to ask your customers how you can improve your products. Use their feedback to learn more about your customers and help your products better meet their needs.
5. Always test your products. It’s essential to test every product before launch so you can anticipate how buyers might react and see what changes you might need to make before you launch it.
Why do you need to offer a quality product?
Below we have listed our top 3 reasons why we believe quality products are key and determine the success of your organisation.
Customer satisfaction: A quality product is designed to meet or exceed customer expectations in terms of performance, durability, reliability, and overall satisfaction. When customers are satisfied with a product, they are more likely to become repeat customers and recommend the product to others.
Brand reputation: A quality product helps to establish a brand's reputation for excellence and reliability. A positive reputation can help to attract and retain customers and differentiate a brand from its competitors.
Competitive advantage: In today's highly competitive market, a quality product can help a brand stand out from its competitors and differentiate itself based on the value it provides to customers.
Who is responsible for quality management?
Everyone in your organisation should be responsible for quality control. Different people will have responsibility or influence over different things that affect quality, such as specifying requirements, meeting those requirements or determining the quality of something.
It is also important to have people who can provide the knowledge, tools and guidance to help everyone else play their part in achieving quality, what we call quality control. Thus protecting and strengthening your organisation by making sure stakeholders’ needs are met – and ideally, that their expectations are exceeded.
At Golden Spices it is our business to produce high quality products including a range of spices, herbs and marinades. Through our quality management system and quality professionals we ensure we manage our quality control and so doing our customers benefit too.
If you would like to know more about the range of products we have to offer, get in touch with us at: info@goldenspices.co.za
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